Friday, July 11, 2014

Let jetBlue check you in for your next flight!

Consider our preflight rituals: packing, maybe pet care, stopping the mail, driving or getting a lift to the airport. Oh, and also the business of checking in 24 hours ahead of time. JetBlue Airways has a new idea: Automatically checking you in for flights and e-mailing the boarding pass.

“The idea of asking customers to jump an additional hurdle before their flight is an increasingly antiquated concept,” Blair Koch, a JetBlue vice president, said in announcing the new process. “By having the right systems in place, we can remove this step and even help identify and prevent issues that can hinder customers from fully enjoying their travel experience.”

The idea is to catch potential name typos and other security problems earlier and to identify passengers who have special service needs, such as a wheelchair or traveling with a pet. That should also help JetBlue, over time, shorten its airport queues.


The current process for people who need to alter or cancel their reservation will not change, said airline spokesman Morgan Johnston.

(Justin Bachman - Bloomberg Businessweek)

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